From one Digital Twin to every product visual.

Source of truth
Nova builds one digital twin per product, the source behind every product visual your catalogue needs. Consistent, at scale and cost reducing.
Watch the 1-minute explainer
Reference photo of product before 3D processing
Packshots
3D webviewer
AI lifestyle
AR
Creative content
These brands build their cotalogue on Nova
The problem

Creating more content was never the problem. Keeping it correct across thousands of SKU's is.

This is not one bottleneck, it is four at once. At catalogue scale they stack, and "making more content" solves none of them.

SpeedEvery variant and every channel is another shoot and weeks of lead time. A new product introduction runs 8 to 12 weeks before it is live.
CostThe bill scales linearly with your catalogue. Every product change, season and campaign needs new shoots. A new version, colour or variant, and it all starts over.
ConsistencyThe same product drifts across channels: rejected listings, correction rounds, different lighting, backgrounds, photographers and cameras.
Grip at scaleHundreds of versions side by side, and no one is sure which one is right. Photos and variants scattered across drives. A marketplace ranks you higher with more angles, so that means another shoot.
How Nova works

One source.
Every channel.

1

We build your digital twin

A pixel-perfect three-dimensional version of your product. One accurate source, for every team and every product visual you need.

2

Nova, your source of truth

Nova sits alongside your ERP, PIM and DAM as the missing visual layer. Within Nova, you control all product visuals from a single digital twin. Every visual traces back to and stays tied to your digital twin.

The missing fourth layer
3

One source, every product visual

Your product appears on every channel: product page, marketplace, campaign, AR. Always recognizable, consistent, from one digital source.

Applied everywhere

One Digital Twin.
The same product, right across every channel.

Not a gallery of formats, but one consistent product everywhere it shows up.

Campaign & social
Product page
AR in the room
Marketplace
Retail & print
CRM & email
Applied everywhere

One Digital Twin.
The same product, right across every channel.

Not a gallery of formats, but one consistent product everywhere it shows up.

Campaign & social
N
novahome
Sponsored
1/4
♡  ◎  ➤
novahome New: the Fal low barstool. One source, every scene.
Product page
1/3
Fal low barstool
€229★★★★★
Marketplace
1/4
Fal low barstool, anthracite, set of 2
€229★★★★☆ (124)
Bestseller
AR in the room
AR
3D viewer in your webshop
shop.yourbrand.com/fal-low
360°
Embeddable in your webshop, marketplace or app, wherever you want.
Colour variants
5 colours, every colour from the same twin.
CRM & email
N
Nova09:24
Newsletter to you
Meet the Fal low barstool
In stores now, in all 5 colours, straight from the source.
View the collection

Nova starts at the source.
So you never start over again.

It starts with a photoshoot to capture the product, followed by studio editing or wrestling with standalone AI tools, repeated for every product, variant and channel.
Nova replaces all of that with one digital twin where all your product content flows from.

Traditional workflow
PhotoshootEdit or AI tool, per variant

You capture the product in a photoshoot as input for editing or a standalone AI tool, repeated for every product, variant and channel. It doesn't scale: the result hangs on the skill of one or a few people, and it drifts out of sync across the catalogue.

Nova
Digital twinAll product content

One source feeds every packshot, 3D, AR and campaign. Consistent, at scale, at a fraction of the cost of shoots. Inside a controlled environment where creativity is available, but scalability and contistency are set.

You have a single source of truth for your data.
Why not for your visuals?

Your ERP holds your data. Your PIM holds your information. Your DAM holds your files.
None of them guarantees that what your product looks like is correct and consistent everywhere. Nova is that missing fourth layer.

ERP
Product data
PIM
Product information
DAM
Product files
Nova
The visual source of truth

Unlimited content,
explained in 1 minute.

Generate in a few minutes, not months.

Step 1: upload reference photos or a 3D model to Nova
Digital catalogue

We build your entire digital catalogue, the truth behind every visual that follows.

Step 2: Nova generates packshots, lifestyle images, 3D and AR
Generate everything

From that one source, our Product Truth Platform generates every visual you need to sell: pixel-accurate packshots in any angle, GS1-ready where required, interactive 3D viewers and full AR experiences. Every visual comes straight from the same product, so it stays consistent across every variant and every channel.

AI-generated lifestyle image example from Nova
Step 3: place your product in any setting with a prompt
Make it yours

Scale up with AI in a controlled environment. Because every generation builds on your Visual Product Identity, you can put AI to work across your whole catalogue without the hassle of standalone tools.
New scene? No new shoot.

Step 4: export visuals to Instagram
Step 4: export visuals to Woocommerce
Step 4: export visuals to Amazon
Go live everywhere

Push your visuals to Shopify, Amazon, your webshop or any marketplace, each one exported in the exact format and specs that channel asks for. Because every asset traces back to one source, your catalogue stays consistent everywhere, and when a product changes you update it once and republish. Live in minutes, not weeks.

AI-generated product image in lifestyle setting
"From 48 hours of work to a couple of hours."
Beaphar replaced its product photography
Read the full story
3D-rendered outdoor dining furniture set
Use on all your
e-commerce platforms.
Integrated in 5 min
What if every product could
sell itself
?

Your customers want to see your product from every angle, in their world, on their table, in their room. That used to mean a new photoshoot for every variant, slow, expensive, and a bottleneck on launch day. Now: one product source, generate every visual you need in minutes, at up to 70% lower cost. More angles. More context. More conversions.

Check out our features

Automated
product content creation

from one source.

Generated impact with unlimited potential
How Kozijnshop visualizes their entire product range with Nova
Visualizing hundreds of window frame variants, without a single photoshoot.
How Steve's creates its full content library in Nova's AI Studio. No shoots, every visual in minutes.
Scalable visual content for Steve's. Without a single photoshoot.
A Scalable Future for Cat Furniture in 3D and AR
Complete digitalisation of the entire collection, from packshots to AR.

Product content made by our users

80% Faster
Time to Market.

Generate every product visual you need, packshots, lifestyle, 3D, AR within minutes. From one central source of product truth. No studio, no reshoots, no photoshoot.

Cost efficiency
up to 70% more cost efficient