80% faster time to market in 2024.
Huus started to sell new products before they are in stock.
Huus.nl, an innovative online retailer, sought to streamline its product launch process and improve content creation workflows. The company identified the need for a more efficient way to introduce new products to the market and enhance customer engagement through advanced visualization tools.
Challenge
The existing product launch process at Huus.nl was both lengthy and labor-intensive, often causing delays between product availability and market introduction. Additionally, there was a need to improve online product visualization to offer a more engaging and informative shopping experience.
Solution
Huus.nl partnered with Nova to address these challenges by leveraging its advanced functionalities and comprehensive Content Management System (CMS). Nova's suite of tools was designed to revolutionize product introductions, streamline content creation, and enhance customer engagement.
Product Launches
Nova’s 3D modeling capabilities enabled Huus.nl to quickly create detailed and accurate digital representations of new products. Using these 3D models, Huus.nl was able to generate all necessary marketing content, including product images and promotional materials. This efficient process allowed the company to launch new products just two weeks after their introduction, greatly reducing their time-to-market.
content creation
With Nova’s tools, Huus.nl efficiently created high-quality marketing content from 3D models. The transparent packshot feature facilitated the production of customized social media content and advertising materials.
This integration streamlined the content creation process, ensuring consistency and high quality while saving time and resources.
Product Visualization
Nova’s 3D and Augmented Reality (AR) technologies offered customers an immersive experience, allowing them to interact with products in 3D and view them within their own environments. This advanced visualization capability significantly improved the online shopping experience by letting customers examine products from all angles and assess how they fit into their personal spaces.
Generative AI
To optimize marketing efforts, Huus.nl utilized Nova’s generative AI features. This technology enabled the creation of customized images of products in various environments tailored to different customer segments. By generating contextually relevant visuals, Huus.nl enhanced the appeal of their marketing campaigns and improved customer engagement.
3D environments
Our custom build 3D environments for Huus.nl optimises the use of 3D assets, allowing for versatile combinations and dynamic visuals. With full control over camera angles and the ability to create detailed video animations, we provide high-impact content that showcases Huus.nl's products in their best light.
Results
This case study demonstrates the powerful impact of integrating Nova with 3D assets, AR and generative AI in modern e-commerce, showcasing how these technologies can drive operational excellence and deliver superior customer experiences.
The integration of Nova’s technologies delivered significant benefits to Huus.nl:
Reduced Time-to-Market:
The ability to launch new products within two weeks enabled Huus.nl to swiftly meet market demands and stay ahead of competitors.
Efficient Content Production:
Streamlined content creation from 3D models and the transparent packshot feature ensured high-quality and consistent marketing output.
Enhanced Customer Experience:
Advanced 3D and AR technologies improved product visualization, leading to a more interactive and satisfying online shopping experience.
Effective Marketing Campaigns:
Generative AI enabled targeted visuals that resonated with different audience segments, driving higher engagement and conversion rates.
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